How to Write a 'Buy my Book' Post in a Facebook Group

Actual 'buy my book' post.

For many of us who use Facebook groups, forums, Yahoo groups and such, this post title probably makes you cringe. "Someone's encouraging people to post more bookspam in our groups!" you are exclaiming. "Awful! More spammed-to-death groups are sure to result!"

Don't worry, folks. Bookspam in groups is a pet peeve of mine, too. Not to mention a moral issue since our host, Facebook, also sells advertising at quite reasonable rates. Trying to get free advertising in the Facebook groups feels a bit like swiping a candy bar from the mini-mart.

But the one thing that strikes me about most bookspam self-promotion of books in groups and forums is how ineffective they are. If people would only take the time to learn how to be more effective before they post those self-promos, they would have a skill that they could use in more ethical self-promotion.

Here are some of the common flaws in buy-my-book posts:

1. Bare links, with no comment or intro. They are demanding that their potential book-buyer follow the link to discover what the book is about. Fix: always post a tagline--- a one-sentence summary of the book--- along with the link.
2. Abstract tagline. You know, as in 'This book is about the struggle of man vs nature.' What man? What nature? The tagline should read more like this: An accountant wakes up to discover he's been transformed into a cockroach, making it more difficult to get to work on time.'
3. Blatantly ignoring posted rules. If the group that is being exposed to the book promo has a sticky post at the top of the group's page stating no self-promotion allowed, or no off-topic posts, and the buy-my-booker self-promotes anyway, it shows contempt for the group and its members.
4. Promo and run. This is when a person joins the group, posts his promo, and then doesn't participate in the group until he feels it's time for his next promo. Fix: follow the rule of thumb by posting ten comments or posts on stuff that ISN'T related to you or your book before you even mention your book.
5. Miss Speling. If you misspell words in your self-promo, everyone who catches your mistake will presume you are a hopelessly bad amateur writer and warn their friends against buying your book. Fix: Learn. To. Spell. Spellcheck is not enough. If you want to call yourself a writer, you need to at least learn the most basic tools of the craft.
6. The Christian obligation ploy. Found in Christian fiction groups, this is when a writer insists that if group members are REAL Christians, they will show their Christian charity by allowing him to promote his book as often and as clumsily as he wants. Similar guilt trips can be inflicted by Amway or Avon sellers. The extreme is when it is insisted that the group members must show their Christian charity by actually making a purchase. Other groups, both religious and other, may suffer from similar unfair appeals to group loyalty. Fix: Never, ever do this. 
7. The hundred-group campaign. This is when the misguided would-be author joins and promos in a hundred or more different Facebook groups. With such large numbers it is impossible to participate in these groups in any meaningful way. So the buy-my-booker is essentially a stranger to the group who visits only to 'advertise'.
8. The aggressive group member. This is the person who makes a point of saying sarcastic or harsh things to other group members to get noticed. And then posts a book promo. Fix: don't alienate group members and then expect to sell them books.

Of course, all misuse of groups and forums is an amateurish mistake. When you read about using social media to build a writer-platform for yourself, this is NOT what they mean. Social media is useful when you use it to build up relationships with people. And the only was to build up a relationship is to take your focus OFF what the other person can do for you--- buy your book, review your book, promote your book--- and focus on what you can do for the other person.

If you participate in a group or forum, let it be because you are interested in the discussions that the group is about. Participate politely--- treat people as you would if you were there with them in person. In many forums, you can put a signature with your blog's link in it. In Facebook, every post leads to your personal Facebook page. In both of these instances, other group members are able to get more closely connected to you if they want to do so. You don't have to do any buy-my-book stuff that will just offend people.




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